Case Study: Southwest Exteriors achieves an 8.54% increase in close rates with Siro

Southwest Exteriors boosts close rates 8.54% with Siro

Southwest Exteriors, a San Antonio-based home exterior company, faced a challenge in scaling effective coaching for its field sales representatives. Without visibility into the actual sales conversations happening during in-home visits, CEO Ryan Shutt identified a gap between the company's relational sales philosophy and the real-world customer experience. The company turned to the vendor Siro for a conversation intelligence solution to gain insight into every appointment.

Using Siro, sales managers gained visibility into 100% of field sales conversations, enabling them to base coaching on real data. This led to the creation of a self-improvement culture where reps review their own calls and learn from each other. The results for Southwest Exteriors included an 8.54% increase in close rates within four months, the transformation of a potential $1,000 project into a $90,000 deal, and over 25 hours saved weekly on coaching. Siro provided the scalable tool needed to align field execution with company values.

Southwest Exteriors