Case Study: Outback Deck Reclaims 20 Hours a Week and Recovers $500K in Revenue with Siro

Outback Deck recovers $500K annually with Siro

Outback Deck, a veteran-owned outdoor living contractor, faced a challenge in effectively coaching its eight-person sales team. The Director of Sales, Kevin Winstead, was spending 20 to 30 hours each week on ride-alongs to provide feedback, which pulled him away from strategic tasks. Their previous tool, Rilla, created more problems by making reps feel surveilled and requiring manual review, while revenue opportunities from past leads were slipping through the cracks. They turned to the vendor Siro for a solution.

By implementing Siro, the team automated scorecards and fostered a collaborative, peer-driven coaching environment. This solution reclaimed 20 hours weekly for strategic coaching and helped double their close rate from 15% to 30%. Most significantly, Siro's Re-Engage feature helped Outback Deck recover over $500,000 in annual revenue from re-engaged leads. The vendor Siro provided the foundation for the company's planned expansion and franchising.

Outback Deck