Case Study: Culligan boosts dealer sales by 17% with Siro

Culligan boosts unit sales 17% with Siro

The customer, Culligan, a major water treatment company, was facing a challenge with its North American dealer network. A significant performance gap was widening between its top-performing sales representatives and the rest, leaving potential revenue unrealized. Culligan's leadership could identify who was underperforming but lacked the visibility into sales conversations to understand why or how to fix it. They partnered with the vendor Siro to address this issue.

Using the Siro platform, Culligan replaced inconsistent coaching with data-driven insights. The solution allowed management to identify the specific behaviors of top performers and build targeted training. The results were substantial: dealers using Siro sold 17% more units on average. One previously low-performing rep saw their paycheck increase dramatically, while a seasoned rep improved his close rate from 48% to 68%. Siro enabled Culligan to systematically close the performance gap across its network.

Culligan