Case Study: Berman Auto achieves 23% higher RO value with Siro

Berman Auto boosts RO value 23% and hits first $1M month with Siro

Berman Auto, an automotive group, faced a challenge in its fixed operations department where half of all customer conversations were not recorded and the other half were never reviewed. This lack of visibility meant managers could not identify process gaps or coach their service advisors effectively, leaving potential profit on the table. They partnered with Siro to gain insight into these customer interactions.

Siro integrated with Berman Auto's existing Vonage phone system via API and its mobile app recorded in-person conversations. This provided automated scoring, summaries, and coaching feedback for every interaction. Within seven weeks of implementation, Berman Auto achieved a 23% increase in average repair order value and hit its first-ever $1 million fixed ops month, despite average customer traffic, by empowering advisors with Siro's coaching at scale.

Berman Auto