Case Study: University of Auckland boosts Chinese student recruitment with Sinorbis

University of Auckland drives 300+ China Open Week registrations with Sinorbis

The University of Auckland, which historically relied on its strong brand and in-country agents for Chinese student recruitment, faced a new challenge when the pandemic shifted recruitment online. Their existing digital presence suffered from slow website loading times in China, which risked losing prospective students and lowering their search engine rankings. To address this, they partnered with vendor Sinorbis and leveraged its China digital marketing platform.

Sinorbis implemented a fully optimized website for the Chinese digital ecosystem to host a virtual Open Week event. The results were incredible, with loading times exceeding key performance indicators. The event received over 300 registered attendees from China, greatly exceeding expectations. The Sinorbis platform also provided the university's team with control and visibility over their digital assets, making it a core component of their future marketing strategy for China.

University of Auckland