Case Study: RMIT doubles direct inquiry conversions with Sinorbis

RMIT doubles lead conversions with Sinorbis

RMIT, a major Australian university, faced challenges in engaging prospective students in China through its digital presence. Issues included outdated content, inefficient lead management processes, and a need for better mobile optimization and regulatory compliance. The university partnered with Sinorbis to undertake a comprehensive refresh of its China-facing website using the Sinorbis Experience Platform.

Sinorbis implemented a solution that included a branding overhaul, mobile-first design, content refresh, and integration with RMIT's Salesforce CRM. This streamlined lead management and enabled in-language follow-ups. The results were significant: lead conversion rates doubled, Chinese application rates increased by 20% in 2024, and website engagement metrics saw substantial growth, including a 65% increase in returning visitors.

RMIT