Case Study: Queensland University of Technology boosts Chinese student recruitment with Sinorbis

Queensland University of Technology drives 10,000 visitors in 9 months with Sinorbis

Queensland University of Technology (QUT) needed to better engage Chinese international students and their key influencers, such as parents and education agents, who were underserved by its existing digital assets. To address this challenge, QUT partnered with Sinorbis to develop a powerful, culturally appropriate website hosted on its platform to serve the Chinese market.

Sinorbis built and hosted a mobile-friendly website that loads quickly within mainland China, enabling QUT to easily manage content in-house. The solution delivered exceptional results, including 10,000 visitors within nine months and a 9% conversion rate on its "Contact us" page, far exceeding industry standards and significantly enhancing QUT's marketing reach in China.

Queensland University of Technology