Case Study: Oxford Brookes University takes back control of its brand in China with Sinorbis

Oxford Brookes University expands digital presence in China with Sinorbis

Oxford Brookes University, a modern UK-based university, struggled with its digital brand presence in China due to limited on-the-ground resources. The university's small team needed a solution to build its brand digitally after previously focusing on traditional marketing. They found that solution with vendor Sinorbis, which provided a platform to create and manage a new Chinese website.

Sinorbis implemented its platform to set up an improved Chinese website, handling setup, content translation, and inquiry management. The intuitive CMS allowed both UK and China-based teams to easily update content, providing greater flexibility and ownership. As a result, Oxford Brookes was able to invest in additional digital marketing channels and recruit a new marketing officer in China. The university also gained invaluable performance insights from Sinorbis's reporting tools.

Oxford Brookes University