Case Study: Lancaster University establishes its digital presence in China with Sinorbis

Lancaster University builds a Chinese digital presence with Sinorbis and reaches top 150 global status

Lancaster University, a top UK institution, lacked any digital presence in the crucial Chinese student market. To address this challenge, the university partnered with Sinorbis to establish a dedicated Chinese website using their digital presence platform.

Sinorbis implemented a solution that provided Lancaster University with a localized website and WeChat integration, enabling them to advertise events and engage directly with prospective students. The results included increased traffic for open days and a greater ability to strategize by seeing where in China student engagement was originating. The vendor, Sinorbis, was also praised for its knowledgeable and supportive team that helped Lancaster navigate the digital environment in China.

Lancaster University