Case Study: Aarhus University increases Chinese student applications by 35% with Sinorbis

Aarhus University increases Chinese student applications by 35% with Sinorbis

Aarhus University, a leading Danish institution, faced challenges with its digital marketing in China, including an inaccessible website and an inefficient, costly content management process. To overcome these barriers and increase brand awareness for student recruitment, they partnered with Sinorbis to utilize its China digital marketing platform.

Sinorbis built a new, fast-loading Chinese website for Aarhus University with an easy-to-use CMS and integrated analytics. Following this, a Sinorbis-managed WeChat paid campaign focused on the university's rankings. The results were a fourfold increase in WeChat followers and a 35% rise in Chinese student applications, achieved at nearly half the average cost per lead for the education sector.

Aarhus University