Case Study: Yelp achieves 3x more mapped engagements and accurate marketing ROI tracking with Singular

Yelp Partners with Singular Analytics Platform to Advance Its Next-Generation Marketing

Yelp partnered with Singular to solve inconsistent, manual marketing spend analysis and lack of reliable mappings between spend and in‑app performance. Yelp needed a marketing analytics platform that would prevent discrepancies between ad network and attribution data, automate spend-cleaning, and support omni‑channel user acquisition across mobile, web, and desktop — which Singular’s marketing analytics/unified analytics platform provides.

Singular implemented its analytics platform with robust QA, data enrichment and partner integrations that automatically catch and resolve spend errors and match spend to attribution indicators. As a result, Yelp saw dramatic increases in accuracy and granularity: Singular mapped nearly 100% of engagements from one large ad source — a more than 3x improvement in mapping coverage — giving Yelp ROI and CPA visibility on substantially more user traffic and enabling scalable omni‑channel acquisition and retargeting.

Yelp

Eyal Grundstein

Head of Consumer Performance Marketing