Case Study: Match Group achieves granular, automated marketing reporting and improved targeting with Singular

Singular’s Granular Reporting Gives Match Group a Competitive Edge to Target More Accurately

Match Group, a leader in online dating operating 45+ apps worldwide, needed to rapidly scale marketing across a growing portfolio while eliminating manual, unscalable cost attribution and reporting work. To gain the granular insights required for accurate targeting and to automate data engineering, Match Group turned to Singular to standardize and automate marketing reporting across 40+ channels for its major iOS and Android apps.

Singular parses daily campaign data that Match Group maps to its internal schema, feeding cost, impression and click data into Match’s reporting system so teams can track Cost per Registration, CVR and CPM. That granular reporting from Singular improved targeting accuracy, surfaced market-competition signals via CPM, and enabled CVR-based fraud detection that led to shutting down suspicious channels—reclaiming time previously spent on manual reporting and helping Match stay competitive.

Match Group

James Peng

Head of Mobile & Social Acquisition