Case Study: Postmates achieves 80% decrease in Cost Per Buyer with Singular

Singular Helps Postmates Decrease Cost Per Buyer By 80% With Unified Marketing Analytics & Advanced Creative Optimization

Postmates, the on-demand delivery app, needed to aggressively scale user acquisition for both drivers and buyers while keeping acquisition costs low. To optimize spend and creative performance the UA team turned to Singular’s analytics platform, using features like Flexible Reporting and Creative Tagging to run analytics-driven paid marketing.

Singular connected and cleaned Postmates’ cost and attributed event data to expose real-time KPIs (Cost Per New Driver / Cost Per New Buyer), cohorted users by D1–D30, and enabled creative-theme analysis that identified high-performing name-brand creatives. Using Singular’s insights and creative reporting, Postmates decreased Cost Per Buyer by 80%, reduced Cost Per Registration by 60%, and doubled creative conversion rates, allowing faster, data-driven budget and creative optimizations.

Postmates

Patrick Witham

Director of User Acquisition