Case Study: Rovio achieves iOS 14 readiness and privacy-safe attribution with Singular's SKAdNetwork solution

Rovio futureproofs their growth with world-class talent and Singular’s SKAdNetwork solution

Rovio, the maker of Angry Birds and a leading mobile-first games publisher, faced the challenge of adapting to Apple’s post‑IDFA privacy changes while maintaining high-performing iOS user acquisition. To future‑proof measurement and avoid disruption to growth, Rovio partnered with Singular, their mobile measurement partner (MMP), to adopt a privacy-safe SKAdNetwork approach and rework their attribution stack.

Working with Singular, Rovio implemented a server‑to‑server SKAdNetwork integration and used Singular’s Smart Conversion Management to test and validate conversion schemas. By settling on a four‑day, revenue‑bucket conversion model (allocating bits for time and revenue), they achieved 100–300% greater accuracy versus a 24‑hour model (up to ~3x improvement), unlocked reliable revenue-based reporting at scale, and were fully ready for iOS 14.5 roll‑out with Singular’s Secure‑SKAN solution.

Rovio

David Mason

SVP Technology