Case Study: PRIVO (COPPA Safe Harbor) validates COPPA- & GDPRkids-compliant, privacy-first attribution for kids' apps with Singular's solution

PRIVO - Customer Case Study

PRIVO, an FTC‑approved COPPA Safe Harbor provider and operator of the Kids Privacy Assured Program, needed to validate that attribution and analytics for child‑directed apps would not expose children’s data or violate COPPA and GDPR requirements. Singular proposed a privacy‑first attribution and analytics solution — including a no‑IDFA SDK and SKAdNetwork‑based measurement — and engaged PRIVO to assess the solution’s compliance and risk.

PRIVO’s Privacy Risk and Compliance Assessment and DPIA determined Singular’s approach posed little or no risk when implemented correctly, and PRIVO certified Singular in the Kids Privacy Assured Program on Oct 15, 2020. Singular’s solution enables SKAN‑only attribution, customizable non‑PII postbacks, and controls to prevent sharing device‑level data with SANs, letting developers measure campaign ROI for kids’ apps without collecting IDFA or persistent identifiers.

PRIVO