Case Study: Postmates scales growth marketing insights with Singular

Postmates Partners with Singular to Scale its Growth Marketing with Deeper Insights

Postmates, the on-demand delivery company operating in 44 major U.S. metro markets, wanted a more data-driven way to scale growth marketing across mobile and desktop. The team needed a fuller picture of app acquisition performance and better accuracy than manual Excel reporting could provide as it worked to lower customer and fleet acquisition costs while still hitting ambitious growth goals. Singular was chosen to help address these reporting and optimization challenges.

Singular implemented its full platform for Postmates, including tracking across ad networks, Custom Reports, Creative Reports, and Workflow Automation. With Singular, Postmates could analyze performance by source and creative, uncover deeper post-install insights, and react in real time to performance changes, helping the team test new sources, shift budgets, and optimize campaigns more efficiently. The case study does not provide hard numerical results, but it says Singular enabled faster, more granular, and more effective marketing decisions at scale.

Postmates

Dan Dumitru

Head of Paid Acquisition