Case Study: Luno achieves nearly 100 hours saved and a single source of truth with Singular

Luno saves hours in manual work and align all teams with 1 source of truth

Luno, a digital currency exchange with more than 8 million customers across 40+ countries, faced a complex attribution challenge: tying global ad spend to user performance on iOS and Android, understanding market-level drivers of crypto adoption, and optimizing acquisition and retention metrics (cost-per-install and six-month lifetime value). To solve this, Luno partnered with Singular for mobile attribution, analytics and linking capabilities.

Singular delivered an attribution platform with ETL into Luno’s Looker stack and a linking toolset for deep- and tracking links, enabling quick integration of new channels and reliable aggregated spend/install reporting. Over 3.5 years Luno credits Singular with democratizing marketing data into a single source of truth, speeding campaign setup (saving roughly 15 hours per experimental channel across 30 channels) and reducing an estimated ~100 hours of manual work, while improving measurement and cross-team alignment.

Luno

Devon King

Head of Growth