Case Study: Lose It! achieves a complete view of users — from acquisition through engagement — with Singular

LoseIt Taps Singular’s Unified Product to Expose A Complete View of Users from Acquisition Through Engagement

Lose It!, a leading health and wellness app with more than 30 million downloads, partnered with Singular to strengthen its marketing attribution and analytics using Singular’s unified analytics solution (the integrated product from the Singular and Apsalar merger). Lose It! faced fragmented data across channels, time-consuming manual reporting, and heavy dependence on engineering to map events — challenges that prevented the team from seeing downstream user behavior and optimizing for high-value KPIs across the full funnel.

Singular centralized Lose It!’s acquisition and lifecycle data by connecting ad channels and messaging tools into one platform, giving the team accurate ROI and CPA metrics and granular segmentation by channel, campaign, creative and publisher. As a result, Lose It! can map and test new channels without engineering support, run apples-to-apples comparisons, and optimize toward engagement and premium-upgrade KPIs across acquisition through retention — delivering faster insights and reduced operational overhead through Singular.

Lose It!

Eliza Jonathan

Growth Manager