Case Study: Khatabook achieves 10M+ users in first year and protects 20% of ad spend from fraud with Singular

Khatabook gains 10M users in first year of launch with smart strategies and tech

Khatabook, a fintech app that helps micro, small and medium merchants track transactions and collect payments, needed to rapidly scale user acquisition while managing fragmented performance data and heightened ad-fraud risk as it tested new ad networks. To get clear, actionable marketing measurement from day one, Khatabook turned to Singular, deploying Singular’s mobile attribution, cost aggregation and fraud prevention solutions.

Singular implemented end-to-end attribution, automated cost aggregation, fraud prevention with custom rules, and reporting APIs/periodic exports with close customer support, giving Khatabook a single source of truth for marketing performance. As a result, Khatabook acquired 10M+ users within a year of launch, protected and reallocated the equivalent of 20% of ad spend that would’ve been lost to fraud, and scaled reach across 10,000+ towns—outcomes driven by Singular’s tools and support.

Khatabook

Ved Prakash

VP- Growth & Marketing