Case Study: Ilyon achieves 98% increase in installs with Singular

Ilyon takes their growth game to the next level with 98% increase in installs

Ilyon, a mobile entertainment studio with over 500 million downloads and titles like Bubble Shooter and Cookie Rush, needed to rapidly scale user acquisition across a dozen-plus media sources while getting granular, timely ROI reporting. Advertising across more channels and analyzing performance in spreadsheets was slow and error-prone, so they turned to Singular to unify their marketing data and accelerate growth.

Singular connected and standardized campaign data and gave Ilyon Custom Dimensions, Creative Analytics (including Creative Clustering), Automated Alerts, and advanced Team Management to enable side-by-side media comparisons, faster optimizations, and automated reporting. The outcome: a 98% year‑over‑year increase in installs, a 22% decrease in cost per event, and roughly 10 hours saved per week per UA manager as Ilyon established a single source of truth and refocused on campaign optimization.

Ilyon

Gabi Castellan

Head of User Acquisition