Case Study: Leading Online Mobile Company achieves 13M installs and scalable, fraud‑protected CPT growth with Singular

How the most efficient advertisers grow faster

Leading Online Mobile Company is a profitable, transaction-oriented online business in India that needed to scale mobile user acquisition efficiently while minimizing fraud and paying partners on a cost-per-transaction model. They turned to Singular’s marketing intelligence platform for capabilities like custom postbacks, 1,600+ network integrations, detailed Click/Install/Postback/Fraud logs via API and firehose, world‑class fraud protection, and dedicated customer success support to speed up testing and configuration.

Using Singular, the customer ran rigorous experimentation (testing configurations across ~180 sources), scaled Android sources from 20 to 40 and iOS from 2 to 15, and drove roughly 13 million installs over 15 months. With Singular’s integrations and logs they validated traffic and payouts, linked paid installs to transactions, reduced Android organic installs from ~35% to ~10% (iOS organic moved from ~99% to ~60%) as paid channels scaled, and achieved faster, more cost‑effective user growth while improving spend optimization and partner selection. Singular enabled the validation and operational control that delivered these measurable results.