Case Study: Product Madness achieves faster channel testing and automated cost aggregation with Singular

How Product Madness Can Test & Optimize New Channels Faster with Singular

Product Madness, the San Francisco studio behind Heart of Vegas, faced a bottleneck in its user acquisition workflow as the 25‑person marketing team manually aggregated daily cost data from many ad networks into a fragile 100MB Excel file — a process that typically took 45 minutes a day and could spike to multiple hours. With 1,000+ campaigns a month and frequent new-channel tests, building an internal cost-aggregation system wasn’t feasible, so Product Madness turned to Singular and its Marketing Data Aggregation solution (via the Singular API).

Singular automated ingestion and standardization of cost and campaign data across 15+ mobile ad networks and fed it into Product Madness’ internal BI (Redshift/Tableau/Appsflyer), enabling campaign-level ROI and LTV reporting that was previously impossible to produce reliably. The integration cut manual work, sped up testing and decision-making for 1,000+ monthly campaigns, and made ROI/LTV analysis largely automatic — Product Madness now pulls cost and campaign information from the Singular API into its BI to react to fluctuations in real time (demo dashboard metrics showed an example eCPI of $3.12 and ROI LTV of 136.56%).

Product Madness

Patrick Witham

Director of UA