Case Study: Home & Shopping achieves 73% increase in ROI with Singular's Marketing Intelligence Platform

Home & Shopping increases ROI by 73% with Marketing Intelligence

Home & Shopping, one of South Korea’s largest e-commerce companies, needed to scale user acquisition and re‑engagement to become the #1 online mobile shopping platform but was held back by siloed campaign and attribution data, time‑consuming spreadsheet work, and the inability to pipe unified marketing data into their AWS data warehouse. To address these challenges, Home & Shopping turned to Singular’s Marketing Intelligence Platform.

Singular consolidated data from 30+ media sources, combined attribution via Singular’s SDK, and provided Creative Analytics, adaptive Fraud Prevention, and Audience Management while automating exports to the customer’s AWS warehouse and providing hands‑on Customer Success and Data QA support. As a result, Home & Shopping saw a 73% increase in ROI QoQ, saved 24% of its app install ad budget from fraud, cut cost per purchase by 15% QoQ, saved 15 hours per week, and achieved the top online shopping position in Korea.

Home & Shopping

Moonsoo Kang

Marketing Team Leader