Case Study: Homa Games (mobile games publisher) achieves 10% ROAS lift and 15+ hours/week saved with Singular (analytics & attribution)

Homa Games makes a splash in the Chinese market with smart strategies and next-gen attribution

Homa Games, a Paris‑based mobile game publisher, set out to grow revenue in China but faced a fragmented app ecosystem, complex local monetization and the need to localize creatives while managing many ad partners. To solve this measurement and attribution challenge the team partnered with Singular, using its Mobile Attribution, Performance & ROI Analytics and Creative Analytics to unify campaign, monetization, audience and bid data across partners.

Singular centralized Homa Games’ data, provided deep‑linking and granular ROAS insights at source, campaign, creative and publisher levels, and surfaced creative performance for better localization — work that, combined with Mintegral’s UA and creative support, let Homa optimize at scale. As a result Singular helped the team achieve a 10% increase in ROAS and saved more than 15 hours of manual reporting per week, enabling faster, data‑driven growth in China.

Homa Games

Xiaolong Zhang

APAC Growth Director