Case Study: WorkIndia achieves 400,000+ install growth with Singular

Driving 400,000+ install growth in 4 months

WorkIndia, India’s largest blue- and gray-collar job portal, needed a reliable way to understand where its mobile installs and marketing spend were really coming from. As it scaled acquisition across Google, Meta, and other channels, the team struggled with limited visibility into ROI, inconsistent network reporting, and the need to trust ad platform data without a single source of truth.

Singular provided WorkIndia with deep mobile attribution, campaign-level reporting, and fraud detection to centralize performance measurement and support deeper-funnel optimization. With Singular, WorkIndia improved cost per acquisition by 11% in a year, grew installs by 400,000+ in 4 months, reduced remarketing spend, and gained a complete view of marketing performance by combining Singular data with internal business data.

WorkIndia

Soumil Rao

CX & Supply Acquisition Head