Case Study: CrazyLabs achieves automated marketing analytics and saves 15+ hours/week with Singular

CrazyLabs unlocks efficient growth and automates their marketing analytics

CrazyLabs, a Top 5 mobile game publisher with 3+ billion downloads and a portfolio of ~40 titles, faced a growing analytics burden from advertising across ~20 media sources. Manually downloading and standardizing campaign reports made it slow and difficult to combine upper‑funnel campaign data with lower‑funnel attribution data and to get the granular, timely KPIs they needed. To address this, CrazyLabs chose Singular to automate and centralize their marketing analytics (including Performance Analytics, Creative Analytics and Singular’s Sync API).

Singular automated collection and normalization of campaign and attribution data, merged datasets for deep CPI/ROI analysis, and fed enriched data back into CrazyLabs’ BI while enabling Custom Dimensions/Metrics and creative-level reporting. As a result, CrazyLabs established a single source of truth, democratized creative insights, and saved 15+ hours per week on manual reporting—allowing faster optimizations, quicker decision‑making, and improved performance.

CrazyLabs

Nimrod Klinger

UA & Marketing Team Lead