Case Study: Beat achieves 92% drop in suspicious traffic and €50K in marketing savings with Singular

Beat drives down ad fraud with Singular’s extensive protection

Beat, the fastest-growing ride-hailing app in Latin America and part of the FREE NOW group, was losing ad spend and reporting integrity to sophisticated fraud across app and non-app channels. Hyperlocal, city-level targeting and organic poaching made detection tricky, so Beat turned to Singular’s next‑gen Attribution & Analytics platform and Fraud Prevention Suite to protect its performance marketing.

Singular implemented multiple detection methods (Android and iOS Install Validation, Geo-bleeding, Short TTLs, Organic Poaching Detection) and enabled custom rules to pre‑attribute reject and flag fraud. As a result, Beat saved more than €50K in marketing costs since 2019, deployed 8 custom rules, reduced suspicious traffic by 92%, rejected 4.45% of installs over the past year, and saw Singular catch roughly 70% of organic poaching attempts—greatly improving visibility and campaign ROI.

Beat

Vitaly Kudryavcev

Senior Digital Media Specialist