Case Study: Beat (Latin American ride-hailing app) achieves 25% more installs and 15+ hours saved weekly with Singular

Beat activates thumb-stopping ads at scale with advanced creative analytics

Beat, the fast-growing ride-hailing app operating across Latin America, faced a massive creative reporting challenge as its Content Team scaled from five to around 1,000 creative assets per month across many markets, formats, and ad networks. To handle hyper-localized testing and tie creative performance to growth goals, Beat turned to Singular for advanced creative analytics alongside its existing attribution, cost aggregation, and campaign analytics capabilities.

Singular automated Beat’s data collection and tagging (using asset rendering, Regex Custom Dimensions, Creative Clustering, and ETL), enabled a single dashboard to visualize actual assets and join creative performance with attribution and cost, and allowed optimization for ROI/CPI/CPA rather than just installs. As a result, Beat saved 15+ hours weekly, ran scalable tests across thousands of assets, and drove a 25% increase in installs in one campaign using playable ads.

Beat

Dave Sousa

DM Content Coordinator