Case Study: Zynga achieves accurate, granular ad spend reporting and automated QA with Singular

Accuracy, Granularity & QA Singular Fuels Zynga’s Marketing Stack

Zynga, one of the world’s largest mobile advertisers, faced rising complexity in mobile ad reporting: mapping costs to the right partner or app for ROAS, getting campaign-to-ad-level cost granularity, automating QA to catch data errors, and ingesting data from hundreds of changing ad networks. Rather than build and continuously maintain costly in‑house integrations, Zynga turned to Singular and its API and data‑quality services to complement internal reporting.

Zynga connected its reporting to Singular’s API in a matter of days, gaining automated QA that catches and corrects spend errors and deeper granularity down to ad group and keyword level. As a result — and thanks to Singular — fixes are now infrequent, UA managers can slice metrics (Cohorted ROAS, CPI, LTV, Spend, Cohorted Retention) across dimensions like campaign, ad group, country, keyword, OS and channel type, and Zynga can more effectively optimize and scale its marketing spend.

Zynga

Malachi Rose

Director of User Acquisition