Case Study: 1mg achieves rapid user growth and reduced acquisition costs with Singular's Marketing Intelligence Platform

1mg increases userbase while reducing acquisition costs with Marketing Intelligence

1mg is a digital retail and e‑commerce healthcare platform in Gurugram that helps consumers understand and purchase medications. Facing aggressive goals to scale user acquisition, shift focus from installs to first‑time users, and reduce acquisition costs, 1mg needed to unify siloed marketing data and ensure insights regularly synced with their AWS‑hosted internal database. To meet these needs they turned to Singular and its Marketing Intelligence Platform.

Singular’s Marketing Intelligence Platform automatically aggregated campaign and attribution data across media sources, transforming it into granular performance metrics (ROI, CPI, even publisher‑level) and syncing enriched data back to 1mg’s AWS systems. With Singular, 1mg made faster, deeper optimizations, grew paid‑channel user acquisition exponentially, and reduced acquisition costs—expanding their user base while improving marketing efficiency.

1mg