Case Study: a global information management and media company improves data integrity with Singletree Technologies and Intellimas

Global Information Management and Media Company - Customer Case Study

The customer, a global information management and media company, faced significant challenges with its legacy Microsoft Access database. This home-grown application suffered from performance issues, application failures, and difficulties in maintaining data integrity and the many custom reports and processes. They engaged Singletree Technologies to replace this system with an enterprise-ready solution to better manage their critical market intelligence data.

Singletree Technologies implemented its Intellimas platform to address these challenges. The solution involved restructuring the data into a hierarchical model and utilizing the platform's scripting engine to handle complex business logic. This provided the customer with improved data integrity, standardized calculations for accurate metrics, and a detailed field-level audit trail. As a result, the company successfully migrated from an unstable, unsupported custom database to a commercially supported software platform from Singletree.