Case Study: Nikkei achieves real-time reader analytics with SingleStore

Nikkei - Customer Case Study

Nikkei, a large media corporation based in Japan, faced a challenge in analyzing reader data for its website and mobile app. Using its previous database, the company experienced a significant delay, receiving analytics 45 minutes after a reader's visit. This latency prevented Nikkei from gaining real-time insights into article performance and ad targeting. They turned to SingleStore for a solution.

By implementing SingleStore, a MySQL-compatible database, Nikkei achieved a dramatic performance improvement. The vendor's solution enabled analytics to be delivered in approximately 200 milliseconds, an improvement of 13,500 times. This real-time data access allows Nikkei to instantly understand reader behavior and respond accordingly. Furthermore, SingleStore's compatibility allowed for easy integration with the company's existing systems, delivering this immense performance gain at no extra cost.

Nikkei