Case Study: Union Bar & Kitchen achieves 82% new-diner discovery and consistent online listings with SinglePlatform

Creating Organic Marketing with SinglePlatform

Union Bar & Kitchen, a modern American restaurant in Soho, Manhattan, struggled to build an online and social presence while competing with more established eateries. Owner and chef Jonathan faced limited front-of-house staff, inconsistent information across platforms, and no time to manage multiple listings, which hindered discoverability and customer growth.

By using SinglePlatform to centralize and standardize its online listings, Union Bar & Kitchen streamlined updates, saved staff time, and created a consistent presence across networks. The organic marketing approach drove new traffic—82% of diners who view the restaurant’s online listings are new visitors—helping the restaurant build a clientele from the ground up.

Union Bar & Kitchen

Marek Raczkiewicz

Marketing and Front of House, Union Bar & Kitchen