Case Study: Goat Turf Achieves 30X Revenue Growth with SingleOps

Goat Turf Grows Revenue 30X in 2 Years

Goat Turf, LLC, a Tennessee-based artificial turf distributor and installer, was struggling to manage operations with Excel and multiple disconnected tools. The team was spending too much time re-entering data for proposals, scheduling, emails, invoices, and timesheets, which created inefficiencies and mistakes. SingleOps was brought in as a simpler, all-in-one business management solution to replace the patchwork of software.

With SingleOps, Goat Turf centralized lead tracking, scheduling, proposals, job costing, invoicing, payments, timesheets, and reporting in one platform. The company got up and running in less than two weeks, cut proposal creation from 1.5–2 hours to about 5 minutes onsite, and increased its proposal close rate from 30% to nearly 60%. Most notably, Goat Turf grew from about $20K in monthly revenue to roughly $600K per month in two years, reaching about $7M annually, with SingleOps described as the “heartbeat” of the business.

Goat Turf

Tyler Burnett

Owner