Case Study: Sennheiser SoundClub SF boosts awareness and drives 360+ conversions with Single Origin Media

Sennheiser Soundclub SF drives 360 conversions at $13 CPA with Single Origin Media

Single Origin Media partnered with Sennheiser to build awareness for its new headphone subscription service, Soundclub SF. The challenge was to successfully launch the beta of this first-of-its-kind subscription program and drive sign-ups through digital channels.

Single Origin Media developed and executed a targeted social media advertising campaign on Facebook and Instagram. Their strategy included audience discovery, retargeting, and look-alike campaigns focused on audiophiles. This solution drove over 360 conversions with an efficient $13 cost per acquisition, providing a net positive return on ad spend for the client within the first two months.

Sennheiser Soundclub SF