Case Study: Mercedes-Benz of Walnut Creek boosts used vehicle sales with Single Origin Media

Mercedes-Benz of Walnut Creek drives used vehicle sales with Single Origin and 52 million ad impressions

Mercedes-Benz of Walnut Creek, a dealership serving the greater San Francisco Bay Area, sought to increase local brand awareness and drive used vehicle sales through its online channels. The dealership partnered with digital marketing vendor Single Origin to execute a geo-targeted advertising campaign aimed at its local area of influence.

Single Origin implemented an omni-channel campaign featuring a high volume of brand-compliant creatives. Their approach included maintaining a fresh rotation of over 400 unique banners and running dynamic ads to showcase inventory in near real-time. This strategy delivered over 52 million ad impressions and resulted in a noticeable lift in used vehicle sales for the client.

Mercedes-Benz of Walnut Creek