Case Study: Twenty20 achieves +403% web traffic growth with Single Grain

Twenty20 - Customer Case Study

Twenty20, an innovative stock photography brand, was trying to grow subscription revenue in a crowded digital design market. Its sales process was inconsistent, and the company needed a better way to drive growth without relying so heavily on in-house sales and cold-calling.

Single Grain built an all-digital marketing strategy that combined social media advertising, search engine marketing, an Alpha-Beta-Gamma campaign structure, and closed-loop conversion attribution with Google Labs. With Single Grain, Twenty20 increased web traffic by 403%, grew MQL volume by 16.42x, cut cost per MQL by 72.49%, and saw free-trial volume grow while advertising costs decreased.

Twenty20

Micah Cohen

Vice President Growth