Case Study: Schumacher Homes boosts brand awareness and lowers CPL with Single Grain's Meta Ads

Schumacher Homes lowered CPL by 42% with Single Grain

Schumacher Homes, a custom home builder, faced stagnating growth in key metro areas and rising cost per lead due to low brand awareness and an over-reliance on Google Search advertising.

To address this, Single Grain implemented a top-of-funnel Meta video campaign designed to boost brand awareness. This strategy from Single Grain successfully increased branded searches by 25% (from 80k to 100k), lowered the cost per lead by 42% from $125 to $72 month-over-month, and generated an additional 35 qualified leads monthly.

Schumacher Homes