Case Study: Schumacher Homes achieves quality leads at search-level CPLs with Single Grain

Schumacher Homes drives 30 quality leads at a $65 CPL with Single Grain

Schumacher Homes struggled to generate high-quality leads through Meta advertising due to housing ad restrictions, a reliance on low-intent on-platform forms, and a perception that the platform was only useful for awareness campaigns. The digital marketing agency Single Grain was engaged to address this challenge.

Single Grain implemented a Meta prospecting campaign that targeted high-intent audiences, moving away from the previous use of on-platform forms. This solution successfully proved that Meta could drive sales-ready leads, generating over 30 quality leads at a cost per lead of $65, a rate comparable to their search advertising CPL. Based on these results, Single Grain is expanding the strategy into new audience segments for Schumacher Homes.

Schumacher Homes