Case Study: Nextiva achieves 41.37% lower cost per lead with Single Grain

Nextiva - Customer Case Study

Nextiva, a unified business communication SaaS suite, wanted to optimize its social advertising to improve ROI. The company was attracting leads, but it needed to decrease ad spend while generating more qualified leads, so it turned to Single Grain for help.

Single Grain identified the most cost-efficient audience segments, created messaging and design tailored to them, and kept refining the ads using its “best of test” methodology. As a result, Single Grain decreased Nextiva’s cost per lead by 41.37% year-over-year on paid ads, helping Nextiva reduce spend for the same number of leads while improving lead quality.

Nextiva

Yaniv Masjedi

Chief Marketing Officer