Single Grain
16 Case Studies
A Single Grain Case Study
Klassy Network, a company heavily reliant on Meta advertising, faced a significant challenge when two unexpected account shutdowns disrupted their business, including one during a crucial Labor Day sale. This vulnerability highlighted their urgent need to diversify their advertising strategy away from Meta, but they were skeptical that TikTok could be a profitable alternative.
The vendor, Single Grain, implemented a structured TikTok ad strategy for the customer. This solution successfully generated $132,000 in new revenue, improved the return on ad spend (ROAS) from 0.49 to 1.83, and increased their TikTok ad spend by 196% within just four months, proving TikTok's viability and ensuring greater stability for Klassy Network.