Case Study: Bittrex achieves 193% more monthly signups with Single Grain

Bittrex boosts monthly signups by 193% with Single Grain

Bittrex, a leading cryptocurrency exchange, faced stagnant growth in new user signups from its paid search efforts. Their core demographic was saturated, and regulatory restrictions combined with industry volatility limited traditional marketing strategies. To overcome this plateau, they partnered with the digital marketing agency Single Grain for paid media and social advertising services.

Single Grain implemented a data-driven, multi-channel paid social strategy focused on reaching audiences outside Bittrex's core demographic. This performance-driven approach expanded their reach across new platforms. As a result, over a 12-month period, Single Grain helped Bittrex achieve a 193% year-over-year increase in monthly signups while reducing the cost per signup by 31%.

Bittrex