Case Study: 7‑Eleven achieves real‑time network visibility and instant traffic shaping with Sinefa

7-Eleven drives superior digital experiences with Sinefa's real-time traffic insights platform

7-Eleven Stores Pty Ltd, Australia’s largest convenience and independent petrol retailer with nearly 700 stores and an average of six customers served per second, faced critical challenges from limited network visibility across a geographically dispersed environment. Historically the IT team had to raise tickets with their communications provider and wait up to 24 hours for performance data, leaving them unable to quickly identify jitter, packet loss or broader incidents. To address this, 7‑Eleven turned to Sinefa and its traffic insights platform.

Sinefa deployed Network Traffic Visibility and Traffic Shaping via physical and virtual probes across data centres, regional offices and the retail estate, giving 7‑Eleven real‑time visibility and control over application bandwidth. As a result, the IT team can now diagnose and resolve network issues in minutes instead of up to 24 hours, instantly shape bandwidth to protect POS, kiosk and ERP systems, and monitor network health from NOC dashboards—delivering measurable improvements in responsiveness and operational confidence with Sinefa.

7-Eleven

Thoshan Ruberu

Head of Architecture, Security and Governance