Case Study: Nissan achieves higher customer engagement and conversion with Sinch

Nissan’s path to better sales and engagement personalized mobile messaging

Nissan, the global automaker, faced declining engagement through traditional channels like email and needed a better way to re-engage customers, support upsell opportunities, and strengthen brand loyalty over its long purchase cycle. To address this, Nissan used Sinch with Adobe Campaign and Rich SMS to make its CRM data more actionable and deliver personalized mobile messaging to customers.

Sinch helped Nissan launch targeted, cross-channel campaigns tailored to each driver’s needs, such as maintenance reminders, connected-services tips, and model upgrade offers. The results were strong: Nissan saw 4.7x higher engagement, an 80% conversion rate, and reached 200K customers in the first six months, leading to better customer relationships and more car sales.

Nissan

Claire Laurent

Senior Account Director