Case Study: MACIF achieves 100% higher click-through rates with Sinch RCS

Macif call on the powers of RCS to innovate, re-engage contacts and increase campaign performance

MACIF, the French insurance company with nearly 5 million policyholders, wanted to reconnect with inactive customers and improve response rates after traditional communication channels became congested. Looking for a more innovative approach, MACIF partnered with Sinch to test richer, more conversational messaging, using RCS as the product/service to engage customers more effectively.

Sinch helped MACIF design and launch a conversational RCS campaign, supporting the messaging strategy, creative execution, and post-campaign analysis. The campaign delivered strong results, with click-through rates increasing by 100% versus SMS and 200% versus email, helping MACIF boost engagement and reconnect with its audience.

MACIF

Christelle Boudet Zanon

Director of Marketing & Corporate Relations