Case Study: Vail Resorts drives higher engagement and sales with Sinch SMS marketing

How Vail Resorts uses SMS to build lasting relationships and offer the experience of a lifetime

Vail Resorts, a leading global mountain resort operator, wanted to improve its marketing approach by unifying customer data across channels and focusing more on direct, personalized mobile marketing. Its earlier mobile messaging was useful for guests but anonymous, so the company turned to Sinch and its SMS service to create a more consistent and personalized guest experience.

Sinch helped Vail Resorts launch a broader opt-in SMS program with deeper segmentation and contextual messages such as weather updates and sales information, integrated with Adobe Campaign. The result was higher engagement and, in some cases, higher purchase rates compared with email, helping Vail Resorts drive stronger customer relationships and more sales through mobile messaging.

Vail Resorts

Matt Reid

Vice President of Omni-Channel Marketing