Case Study: FirstBank achieves higher customer engagement with Sinch SMS messaging

How FirstBank went from financial institution to tech company

FirstBank, a Colorado-based financial institution, was looking for a better way to keep customers informed and engaged as banking shifted from traditional branches to digital channels. Using Sinch SMS messaging, the bank needed a reliable way to deliver timely alerts and notifications to customers across a wide range of account and security events.

Sinch implemented personalized SMS notifications for FirstBank, helping it send about 3.5 million alerts each month. The results were strong: more than 60% of online banking customers opted in to receive messages, and FirstBank has worked with Sinch for over 13 years to support its digital customer experience.

FirstBank

Kelly Kaminskas

Digital and Retail President