Case Study: Cdiscount increases revenue and basket size with Sinch RCS messaging

Cdiscount deploys messaging campaign to increase revenue from their 9 million strong customer base

Cdiscount, the French retail company serving more than 9 million customers, wanted to improve conversion rates on its mobile marketing campaigns. For its “Negotiate your prices” campaign, Cdiscount turned to Sinch and its RCS messaging service to make standard SMS more engaging and drive stronger responses.

Sinch helped Cdiscount build a richer campaign with images, video, CTAs, and response chips so the message was clearer and more compelling. The result was improved campaign performance, including a 4% increase in revenue and a 9% increase in average basket size, showing that Sinch’s RCS solution helped Cdiscount boost results.

Cdiscount

Etienne Barennes

Customer & Loyalty Project Manager