Case Study: Optify builds a customizable marketplace with Sinaptia's Ruby on Rails team

Optify scales its platform with Sinaptia over a 2-year engagement

Sinaptia partnered with Optify, a self-funded startup providing customizable e-commerce software for optometrists. The challenge was to leverage expertise from a previous collaboration to help refine, analyze, and develop the new platform, advising on the best product decisions for the B2B marketplace.

Sinaptia augmented Optify's team by providing Ruby on Rails developers, front-end developers, and QA analysts. This long-term collaboration resulted in the successful development of key features like the back office, a renewed admin dashboard, and a modern store design. The vendor's highly responsive and reactive team built significant trust with the client, working seamlessly across a four-hour time difference.

Optify