Case Study: Specialty Pharma Brand triples patient site visit lift with Simulmedia

Specialty Pharma Brand triples patient site visits with Simulmedia

A specialty pharma brand faced the challenge of not being able to effectively target its diagnosed patient audience on TV or measure TV's impact. Their previous demographic-based buying wasted reach on the wrong viewers, so they needed proof that TV could reach confirmed patients and drive them to act. They partnered with Simulmedia to address this.

Simulmedia implemented a patient-first cross-channel TV plan using PurpleLab-verified audience segments to target confirmed patients. Their guaranteed patient-level delivery concentrated the budget on the right audience and controlled frequency across Linear TV and Streaming. This strategy resulted in a three times lift in patient site visits, proving TV's measurable impact when compared against an unexposed control group.